Last Updated 30th Octobre, 2025:

The Hotel De Rome Berlin (“The Hotel De Rome”, “we”, “us” or “our”) takes your privacy seriously. Our Privacy Notice describes what information we collect from or receive about individuals and the ways in which The Hotel De Rome uses that information to better serve our customers and partners. This Privacy Notice covers how The Hotel De Rome collects and handles the personal information of prospective and actual hotel guests, as well as restaurant and bar patrons (collectively referred to as “Guests”), as well as travel agents, and visitors to The Hotel De Rome website.

What personal information do we collect?

Personal information is any information that may identify or relate to you as an identifiable individual. The personal information that we collect or receive about you could include the following categories of information:

  • Identity information – such as name, age, gender, passport information or data from other government-issued identity cards;
  • Contact information – such as your home address, zip/postal code, email address and phone number;
  • Images – such as CCTV images, publicly available photographs and images captured at events or during your stay;
  • Financial and payment information – such as your credit card details, itemized spending, billing address, and transaction history;
  • Reservation information – such as the type and location of the rooms you reserve and the dates of your reservations;
  • Preference information – such as preferred pillow type, special requests, and data related to past service issues;
  • Purchase history – details of your purchases at the hotel;
  • Public information – such as when we review public platforms to understand more about you, or what you are saying about us or the hospitality industry;
  • Technical information – such as information about the device you use to interact with us; and
  • Correspondence information – when you contact us, such as to send an inquiry or make a request, any correspondence or application may be kept, and information derived from such correspondence may be added to your other personal information.

How do we use your personal information?

For each of the categories of personal information described above, we use your personal information for the following purposes:

  • to assist us in making reservations for you and providing the services you request;
  • to process transactions through our website (including taking payment) and to assist in any inquiries about your transaction;
  • for billing purposes in relation to your stays with us;
  • to confirm prior transactions and reconcile statements or invoices;
  • to contact you in relation to matters regarding your stays with us;
  • to send you newsletters or marketing communications regarding The Hotel De Rome and to advise you of promotions or to inform you of offers or other information that may be of interest to you (if you separately provide your consent for us to do so);
  • to personalize and enhance your Guest experience;
  • to conduct surveys or focus groups to obtain your views regarding The Hotel De Rome and service delivery;
  • to respond to specific requests for information from you about The Hotel De Rome and handle any other inquiries, correspondence, concerns or complaints you have raised;
  • for marketing, advertising and promotional purposes, such as through one of our online promotions or on third party social networks, consistent with your preferences and applicable law;
  • to analyze customer trends and insights; and
  • to operate our business, including for internal purposes such as auditing, data analysis, statistical and research purposes, and troubleshooting to help us improve our services.

On what bases do we use your personal information?

We use your personal information on the following bases:

  • to enter into agreements with you, and to perform our agreement to provide services to you when you stay or otherwise engage with us;
  • for legitimate business purposes – using your personal information helps us to operate and improve our business and minimise any disruption to the services that we may offer to you. We may also use your personal information to make our communications with you more relevant and personalised, and to make your experience of our services more efficient and effective;
  • because you have given your consent – at times we may ask for your consent to allow us to use your personal information for one or more purposes. See the “What rights do you have regarding your personal information?” section for more information about the rights that you have if we process your information on the basis of your consent;
  • to comply with legal and regulatory obligations, including financial reporting requirements imposed by government regulators and our auditors;
  • for purposes disclosed at the time you provide your personal information or as otherwise set forth in this Privacy Notice; and
  • for the establishment, exercise, or defence of legal claims or proceedings.

How and from what sources do we collect personal information?

For each of the categories of personal information and purposes described above, we gather information when you provide it to us directly, or otherwise interact with us, for example:

  • when you make a reservation online, or by calling or otherwise contacting The Hotel De Rome;
  • during your experience as a Guest, including information provided during check-in;
  • when you visit our website; and
  • when you comment on or interact with our digital posts or ads on social media platforms or other partnering websites such as Google or LinkedIn;

We also collect your personal information while monitoring our technology tools and services, including email communications sent to and from The Hotel De Rome.

We may also receive information about you from other sources, such as our business partners and trusted third party service providers, publicly available sources, from other members of your traveling party, or other individuals. We may also combine information that we have about you from various sources, including the information that you have provided to us.

Finally, we may collect your photograph from publicly available sources so that we can recognize you in order to provide superior customer service.

How do we use cookies and other similar technologies?

When you visit our web site you are initially given a "cookie", and your computer or device is assigned an ID number. A cookie is a commonly used piece of software that tracks an individual user's preferences, and is capable of enhancing your visit to the website. Cookies allow us to provide a customized experience without you having to remind us of your preferences each time you visit our site. The ID number allows us to log your session, so that we may better assist you should you need some individualized service or support. Once you enter personal information on the website, we associate your ID number with your contact information so we can recognize you on a future visit.

We, or our third party partners, may automatically collect information about your use of our website through beacons, pixels, embedded scripts, location-identifying technologies or similar technology, in addition to cookies. We use the information collected through such technologies to recognize new or returning website visitors, to serve interest-based advertising, to observe your interactions with our website over time, to better understand the interests of our website visitors and to improve your online experience.

We use cookies for different purposes:

Strictly Necessary Operations

These cookies are strictly necessary to allow us to operate the website. If you do block them through your browser settings, we cannot guarantee how our websites, online services or interactive applications will perform for you.

These cookies do not gather any information about you that could be used for marketing or tracking your browsing history on other websites, services or applications.

Functional

We use cookies and other technologies to honor choices you have made on how you would like our website to function. For example, we use functional cookies to remember personal information such as your language preference when you visit our website to make your experience more convenient and personal.

These cookies are not strictly necessary, but can enhance your experience.

Performance/Analytics

We use cookies, in an anonymous manner that does not identify you, to:

  • analyse the performance of our website;
  • maintain, operate, and continually improve our website; and
  • collect and maintain aggregate website data (such as the number of visitors to a particular page), which helps us see which areas are popular with our users and which are not. Among other things, this helps us improve and update the site, based on such data as total number of visitors and pages viewed.

For example, we may obtain information from communications you request, including whether you opened or forwarded an email or clicked on any of its content. This tells us about our communications’ effectiveness and helps us deliver information that you find interesting.

These cookies are not strictly necessary.

Managing your cookie settings

To manage your cookie settings, please click the “Cookie Preferences” link in the footer of the website and adjust your cookie preferences. Additionally, if you do not want to accept cookies, you may be able to block cookies through your browser settings. Please note that because this is a setting on your browser, this adjustment may also block cookies for any website you visit. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to “Do Not Track” signals at this time. You can visit www.aboutcookies.org, which provides detailed information on managing cookies in popular browsers.

Blocking cookies may affect your ability to benefit from the conveniences afforded by the use of cookies and, in the case of cookies that are strictly necessary for the website to operate properly, may affect your experience of the website.

 Third Party Advertising and Online Interest-Based Advertising

You may be provided with advertisements for The Hotel De Rome on third-party websites and mobile services based on your online behaviour.

In addition, our advertising network partners may place and use cookies or similar technologies on our website and on other third-party websites to collect information about your activities across websites over time in order to provide you with online advertisements that are based on your interests. This is known as online interest-based advertising. 

We use Google Analytics to recognize you and link the devices you use when you visit our website on your browser or mobile device to better understand how our users interact with our site. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the website. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.

Opt Out of Online Interest-Based Advertising

To limit or opt-out of the use of website information for targeted advertising purposes, please click the “Cookie Preferences” link in the footer of the website and adjust your cookie preferences. Please note that this opt out is specific to your browser or mobile device. You must perform the opt out on each browser or device that you use.

When a online interest-based advertisement from The Hotel De Rome is delivered to you, you will see an “Ad Choices” icon. Clicking on the icon or link will take you to a website where you can manage or opt out of the use of data about your browsing history that is used for the delivery of online behavioural advertising.

On your mobile device, you may also have a “Limit Ad Tracking” setting (in iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android), which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

If you opt out, you may still see advertisements online, including advertisements from The Hotel De Rome that are based on other information (e.g., based on the content of the page being viewed rather than your prior web-browsing activity).

In some cases, data may still be collected about your browsing activity by third-party advertisers after you have opted out, but they will not use this data to deliver advertisements that are based on your past online browsing behaviour.

To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party websites or online services is collected and used, visit:

Please note that some of these opt-outs may not be effective unless your browser is set to accept cookies. You must perform the opt-out on each browser or device you use.  If you delete cookies, change your browser settings or switch browsers or devices, you may need to opt-out again.

Google Maps Additional Terms of Service: We use Google Maps to help enhance your experience on our website. Unless your browser is configured to prevent such an interaction, these tools may automatically collect information about your location including through your IP address, GPS and other sensor data that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers, in order to display relevant geographic information to you. This information is governed by the Google Maps Additional Terms of Service and the Google Privacy Policy. For more information regarding Google’s currently available opt-outs, click here.

How do we protect personal information?

We use a variety of physical, technical and organizational security measures and technologies to help preserve the integrity and security of your personal information, consistent with applicable data protection and privacy laws. Such measures include, but are not limited to, adopting monitoring and governance policies and processes, technical and physical access controls, use of encryption technologies, employee training, and the regular audit and maintenance of our systems.

We endeavor to protect the privacy of your profile and other personal information that we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized access or use, hardware or software failure, and other factors may compromise the security of user information. Also, while we endeavor to put adequate contractual protections in place, we cannot guarantee the security of any personal information in databases hosted by third parties.

It is important to note that any email communication is not secure. This is a risk inherent in the use of email. Please be aware of this when requesting information or sending forms to us by email. We recommend that you do not include any confidential information (such as credit card information) when using email. For your protection, our email responses to you will not include any sensitive personal information.

Finally, to be prudent, please be sure to always close your browsers when you are done using a form or making an online reservation. Although the session will terminate after a short period of inactivity, it is best to close your browsers immediately upon completion, especially when using a public computer or a private computer in a public setting.

Will personal information be provided to third parties?

For each of the categories of personal information described above, we may share certain of your personal information with:

  • agents, contractors or third party service providers of The Hotel De Rome who provide services to the hotel or otherwise provide services on our behalf, including as needed to better serve your needs as a Guest or visitor to our website;
  • escrow agents, third party lenders and loan-servicing agents;
  • a prospective or actual buyer, investor or other third party in the event that we are involved in a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of any business or assets or similar business transaction;
  • online advertising partners, and analytics and search engine providers that assist us in the improvement and optimisation of our website, or for advertising, analytics, attribution or research purposes;
  • our professional advisors and auditors;
  • local or foreign regulators, governments, courts, law enforcement and national security authorities; and
  • others with your consent or at your direction.

Where a third party engaged by The Hotel De Rome processes personal information on our behalf, we take steps to contractually require those parties to protect your personal information in a manner consistent with the principles articulated in this Privacy Notice.

If you have chosen to join a subscription list, please note that such lists are only used for internal purposes and we do not sell or rent our subscription lists to third parties for their direct marketing purposes.

If The Hotel De Rome suspects any unlawful activity is taking place, it may investigate and/or report its findings or suspicions to the police or other relevant law enforcement agency.

We may also disclose information as may be required by law or legal process, or if we reasonably believe such disclosure is necessary to comply with legal process, the reasonable requests of law enforcement or to exercise or protect the rights, property or personal safety of The Hotel De Rome, our Guests, or others.

The Hotel De Rome is operated by an affiliate of Four Seasons Hotels Limited (“Four Seasons”), which will manage hotel operations, on behalf of the hotel owner, until the property is reopened as a Four Seasons experience in 2027 as the Four Seasons Hotel Berlin. Please note that prior to The Hotel De Rome reopening as a Four Seasons experience, the personal information of Guests who stayed at The Hotel De Rome while it was operated by an affiliate of Four Seasons Hotels Limited will be shared with Four Seasons. Four Seasons will use Guests’ personal information in order to either supplement a Guest’s existing Four Seasons account, or to create a Four Seasons account. Four Seasons Hotels Limited will process such personal information to provide superior customer service to Guests and will handle such personal information in accordance with the Four Seasons Privacy Notice.

Will your personal information be transferred outside your home country?

Your personal information may be processed by The Hotel De Rome, its third party service providers and Four Seasons anywhere in the world, including in countries where data privacy laws may not be equivalent to, or as protective as, the laws in your home country.

In particular, your personal information will be stored in our Central Reservation System located in the United States.

We will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your home country. These measures include data transfer agreements implementing standard data protection clauses and transmitting data in accordance with applicable legal requirements.

What rights do you have regarding your personal information?

Depending on the applicable law, which may be determined by your country, region or state of residency, you may be able to exercise one or more of the following rights relating to our processing of your personal information. You may also have other rights under the laws of your jurisdiction of residence.

To protect your privacy, we may require that you prove your identity to us at the time your request is made. This may involve providing us with information which we hold on file about you (for example, a home or business address), or information regarding your past stays.

Accessing, correcting or deleting your personal information

We understand that you may wish to know what personal information we hold about you, or request that we correct or delete certain information. We are happy to assist you with such requests.

The Hotel De Rome reserves the right to decline a request to access, correct or delete your personal information under certain circumstances as permitted by applicable law.  In particular, there may be a variety of legitimate business reasons, or legal obligations that allow or require us to retain your personal information.  

Right to decline marketing communications

You will always have the ability to accept or decline any form of marketing communication from The Hotel De Rome. If you have provided your consent to receive marketing communications, you may unsubscribe from electronic marketing communications at any time by selecting the “unsubscribe” link included in such communications or by sending an email to info.berlin@hotelderomeberlin.com. Please note that you may not be able to opt-out of service-related communications (such as account verification emails, transactional communications, and technical and security notices).

Other rights

You may also be entitled to:

  • object to the processing of your personal information;
  • request the restriction of the processing of your personal information;
  • opt-out from the processing or disclosure of your personal information for direct marketing purposes;
  • withdraw your consent to the processing of your personal information (where The Hotel De Rome is processing your personal information based on your consent); and
  • request the receipt (or transmission to another organisation) of the personal information The Hotel De Rome holds about you in a machine-readable form.

Where you are given the option to share personal information with us, you can always choose not to do so.

If you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw that consent, we will respect that choice in accordance with our legal obligations.

This could mean that we are unable to perform the actions necessary to achieve the purposes of processing described above (see “How do we use your personal information?”) or that you are unable to make use of the services we offer.

After you have chosen to withdraw your consent, we may continue to process your personal information to the extent required or otherwise permitted by law. The withdrawal of your consent does not affect the lawfulness of the processing based on consent before the withdrawal.

If at any time you wish to exercise any of these rights, you can do so by contacting the hotel (see the “Contact us” section below).

You may make a request through an authorised agent (such as a lawyer).  We may request evidence of their authority to act on your behalf.

For how long is my personal information retained?

Your personal information will be stored for the period of time required or permitted by law in the country in which it is stored. This may involve retaining information following your stay. We will delete your personal information once it is no longer reasonably necessary for any of the purposes described in this Privacy Notice.

We will also keep your personal information where we need to do so in connection with a legal action or an investigation involving the hotel.

How is personal information affected by business transactions and/or transfers?

The Hotel De Rome is managed on behalf of a third party property owner. The Hotel De Rome may disclose certain Guest information as needed to implement business transactions between the Guest and the property owner. All other personal information is considered to be proprietary to The Hotel De Rome and is not shared with the property owner. If we cease to manage the hotel, guest information required to process pending reservations and information that was historically shared with the property owner will be retained by the property owner.

What laws apply to this notice?

The European Union’s General Data Protection Regulation governs how we handle personal information at The Hotel De Rome. All transfers of personal information between countries will be subject to the terms of this Privacy Notice and will be completed in compliance with applicable laws.

If you have additional questions regarding the law or if you feel we have not treated your personal information appropriately, you may contact the Berlin Data Protection Authority (Berliner Beauftragte für Datenschutz und Informationsfreiheit) (mailbox@datenschutz-berlin.de) as follows:

  • via phone at +49 30 13889-0
  • via email at mailbox@datenschutz-berlin.de
  • via letter at –

Berliner Beauftragte für Datenschutz und Informationsfreiheit
Alt-Moabit 59-61
10555 Berlin, Deutschland

You may also have the right to file a complaint with the local data supervisory authority in your home country.

How will third party websites use your personal information?

Our website may include links to third party websites, plug-ins and applications. We are not responsible for, and (except where we expressly adopt, incorporate, apply or refer to this Privacy Notice), this Privacy Notice does not apply to, any personal information practices of third party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.

Updates to this Privacy Notice

We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the “Last Updated” date at the beginning of this Privacy Notice and will provide any other form of notice as may be required by law. All changes shall be effective from the date of publication unless otherwise stated.

Contact us

If you have any questions or concerns regarding this Privacy Notice or our handling of your personal information, please contact the hotel at +49 (30) 460 6090

or via letter at:

HOTEL DE ROME

Behrenstrasse 37, 10117 Berlin, Germany